Phad Painting
GI TaggedA Phad is a long cloth scroll narrating the heroic ballads of folk deities like Pabuji and Devnarayan, traditionally carried by Bhopa priest-singers as a portable temple. Read scene by scene, it is storytelling, scripture and art in one.
- Region of origin:
- Rajasthan
- GI registration:
- Phad Scroll Painting (regional)
- Materials:
- cloth-scroll; natural-pigment
- Techniques:
- narrative scroll painting
- HS code (customs):
- 9701
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About Phad Painting
A Phad is a long cloth scroll narrating the heroic ballads of folk deities like Pabuji and Devnarayan, traditionally carried by Bhopa priest-singers as a portable temple. Read scene by scene, it is storytelling, scripture and art in one.
- Region of origin
- Rajasthan
- GI registration
- Phad Scroll Painting (regional)
- Materials
- cloth-scroll; natural-pigment
- Techniques
- narrative scroll painting
- HS code (customs)
- 9701
How it’s made
The makers
Crafted by Joshi painter families of Rajasthan.
Why “GI-tagged” matters
Phad Painting is registered under India’s Geographical Indication (GI) Act as “Phad Scroll Painting (regional)”. A GI tag legally certifies that a piece genuinely originates from its traditional region and is made by its rightful artisan community — your guarantee of authenticity.
GI-certified authenticity
Rooted in India’s registered craft traditions
Artisan-direct
Made by the makers — fair, direct earnings
Traceable provenance
Every piece carries its maker, region & origin