A Phad is a long cloth scroll narrating the heroic ballads of folk deities like Pabuji and Devnarayan, traditionally carried by Bhopa priest-singers as a portable temple. Read scene by scene, it is storytelling, scripture and art in one.
- Region of origin:
- Rajasthan
- GI registration:
- Phad Scroll Painting (regional)
- Materials:
- cloth-scroll; natural-pigment
- Techniques:
- narrative scroll painting
- HS code (customs):
- 9701
Products
The first Phad Painting pieces are on their way
We onboard artisans craft by craft so every piece stays genuinely handmade and one of a kind.
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About Phad Painting
A Phad is a long cloth scroll narrating the heroic ballads of folk deities like Pabuji and Devnarayan, traditionally carried by Bhopa priest-singers as a portable temple. Read scene by scene, it is storytelling, scripture and art in one.
- Region of origin
- Rajasthan
- GI registration
- Phad Scroll Painting (regional)
- Materials
- cloth-scroll; natural-pigment
- Techniques
- narrative scroll painting
- HS code (customs)
- 9701
How it’s made
The makers
Crafted by Joshi painter families of Rajasthan.
Why “GI-tagged” matters
Phad Painting is registered under India’s Geographical Indication (GI) Act as “Phad Scroll Painting (regional)”. A GI tag legally certifies that a piece genuinely originates from its traditional region and is made by its rightful artisan community — your guarantee of authenticity.
Buying Phad Painting — questions, answered
- Are VedikCraft's Phad Painting pieces hand-painted or prints?
- Every Phad Painting piece is genuinely handmade by a named artisan — one of a kind, never a print or machine copy.
- Is this Phad Painting authentic and GI-certified?
- Yes. Phad Painting is a GI-protected craft (registered as “Phad Scroll Painting (regional)”). Every order ships with a signed Certificate of Authenticity and a QR code to verify its maker, region and GI status.
- What does an authentic Phad Painting piece cost?
- Handmade Phad Painting typically ranges from ₹2,500 to ₹1,50,000, depending on size, detail and the artisan.
- How do I care for a Phad Painting piece?
- Keep Phad Painting out of prolonged direct sunlight and damp, and dust it gently. Because each piece is handmade from natural materials, slight variations are part of its character.
GI-certified authenticity
Rooted in India’s registered craft traditions
Artisan-direct
Made by the makers — fair, direct earnings
Traceable provenance
Every piece carries its maker, region & origin